Email Campaign Built to Convert
Welcome, Nurture, Abandoned Cart, Post-Purchase.
Family Travel Gear
3 nurture emails for a family travel gear brand making rugged duffels, rollers, and slings for parents on the move. The campaign celebrated Father's Day through a product edit, a heartfelt founder's note, and an emotional reframe of the gear as quiet support, all driving readers to shop the Father's Day collection.
Relationship Repair Expert
A welcome email sequence for a relationship repair specialist who helps couples reconnect, even when only one partner is willing to try. The sequence delivered his free Love Unlocked mini-course, built trust through real client stories, and drove readers to his paid 7-week program, The Conflict Cure.
Breakthrough Skincare Device
2 cart abandonment emails for an FDA-cleared red light therapy device for cold sores and skin flare-ups. Email #1 was a low-pressure reminder leading with the 6-month money-back guarantee. Email #2 broke down what sets the device apart, backed it with customer testimonials, and offered a 20% discount to recover the sale.
Non-alcoholic Cocktail Brand
A 4-email post-purchase sequence for a non-alcoholic cocktail brand making mood-enhancing aperitifs and ready-to-drink cans. The sequence confirmed the order with a soft can upsell, primed the first-sip experience while shipping, shared serve recipes once the bottle landed, and closed with a review and social follow-up.
(Happy to share more samples if that helps)