Social Ads That Stop the Scroll
Hooks, angles, and copy that convert.
Brain Photobiomodulation System
Meta ad for a Canadian neuroscience brand making at-home brain photobiomodulation helmets that use near-infrared light to support sleep, cognition, and long-term brain health. The ad is a first-person testimonial from a 64-year-old who'd already tried every supplement and sleep hygiene trick before landing on the helmet. Built around the brand's intranasal-transcranial delivery, its decade-long track record, and the 100,000+ units sold worldwide.
Korean Foundation Stick
2 Instagram ad copies for a K-beauty brand selling a color-changing foundation stick with built-in SPF and skincare actives. Ad #1 led with a personal story of throwing out 10 foundations after years of shade-matching frustration. Ad #2 reframed the K-beauty glass skin trend as a one-step shortcut instead of a 12-product routine.
Gut Health & Life Coach
2 Meta ad copies for a gut health coach helping women heal post-antibiotic gut issues. Ad #1 led with an educational hook explaining how antibiotics wipe out good bacteria. Ad #2 used a confessional story about misdiagnosing the aftermath as IBS for months. Both drove leads to a free Post-Antibiotic Protocol.
Probiotic Capsule for Women
2 Meta ad copies for a daily probiotic capsule made for women dealing with chronic bloating that doctors keep brushing off. One ad introduced the gastroenterologist behind the formula and the gap she saw in how her female patients were being treated. The other painted the daily reality of bloating that worsens by the afternoon and framed the 40-ingredient capsule as the root-cause fix most probiotics miss.
(Happy to share more samples if that helps)