UGC Built to Sell, Not Just Post

Hooks, stories, and CTAs that perform.

High Protein Shake & Iced Coffee

A UGC script for a DTC brand selling lactose-free, shelf-stable protein milkshakes in a can. The script broke down why most cookies and cream protein shakes taste like cake batter, contrasted Slate's ultrafiltered milk base against the standard powder-and-water formula, and pitched it to lifters who've been burned by every shake on the shelf.

Hormone Tracking App

A TOF UGC script for a hormone-tracking app for women across the menstrual cycle, pregnancy, postpartum, and perimenopause. The script opened with three confessional hooks around stress-induced cycle loss, told a personal story about working 70-hour weeks until her period disappeared, and positioned the app as the place to actually see what hormones are doing day to day.

Pillow for Side Sleepers

2 UGC scripts for a side-sleeper pillow shaped to fill the gap between the head and shoulder. Script #1 was a first-person testimonial from a desk worker tired of waking up with neck pain after stacking and folding regular pillows. Script #2 was framed from a husband's perspective buying it for his wife, leading with the relief of seeing her stop tossing and turning at night.

Smart Health Collar for Pets

2 UGC scripts for a smart collar that monitors a dog's vital signs every two minutes and flags health changes early. One reframed annual vet visits as a 7-year gap in dog time and pitched the collar as a living baseline between appointments. The other one led with a dog's instinct to hide pain and positioned the collar as the way to catch what they can't tell you.

(Happy to share more samples if that helps)